Toys R Us, under its parent company WHP Global, is making a bold comeback in the U.S. with the announcement of expanding its brick-and-mortar presence. The plan includes opening up to 24 new flagship stores in prime cities in partnership with Go! Retail Group. Additionally, the toy retailer will launch stores at airports and on cruise ships. The first airport store is set to open in November at Dallas Fort Worth International Airport. Toys R Us aims to provide immersive shopping experiences similar to its current flagship store at the American Dream megamall in New Jersey. The expansion follows the company’s acquisition by WHP and its previous plans to open more stores after emerging from bankruptcy in 2017. The Toys R Us brand currently generates over $2 billion in global retail sales annually.