A desire for deep discounts motivated 202.9 million U.S. consumers to shop during the five-day period from Thanksgiving Day through Cyber Monday, exceeding the National Retail Federation’s forecast. This shopping turnout marked the largest since NRF began tracking in 2017, with shoppers spending a total of $44.2 billion online during the period. Despite economic uncertainties, retailers remain optimistic about holiday spending, with consumers prioritizing holiday purchases over other expenses and taking advantage of sales and promotions. With online shopping on the rise, retailers are seeing increased digital sales, with consumers spending $14.25 billion on Cyber Monday alone, a 7.1% year-over-year increase.