McDonald’s is updating its global franchising standards to focus on ensuring value leadership in its restaurants. Starting January 1, 2026, franchisees will be assessed on how well their pricing decisions deliver value to customers. This move comes as the company aims to attract cash-strapped diners and maintain consistency in value offerings across all locations.

With franchisees running 95% of McDonald’s restaurants worldwide, the company is emphasizing the importance of pricing decisions in providing a consistent and reliable customer experience. The new standards will allow franchisees to bring local insight into their pricing strategies, while also providing support with tools and resources to help them elevate the guest experience. This change aligns with the restaurant industry trend of focusing on value to attract customers, amidst lingering consumer pressures and economic uncertainties.