Holiday shopping has traditionally been a time-consuming task for many, but 24-year-old retail tech CEO Amrita Bhasin found a solution in AI. With platforms like ChatGPT, consumers can now get personalized gift recommendations, compare prices, and discover new brands in a fraction of the time. This shift to AI shopping is expected to drive $263 billion in global online holiday sales this year, with an increase in engagement and revenue per session for retailers.

As shoppers turn to AI assistants for their holiday purchases, major retailers like Walmart, Target, and Etsy are adapting their strategies to be present on these platforms. While the use of AI shopping assistants has proven beneficial for many, some consumers still prefer the traditional browsing experience. Despite challenges in personalization, AI-powered shopping is reshaping the retail landscape and forcing businesses to rethink their strategies to stay visible and relevant in the digital age.