In an effort to recapture sales growth, Nike-owned Converse has instructed its employees to work from home this week, as reported by Bloomberg News citing a memo from Converse’s CEO, Aaron Cain. The sportswear giant is undergoing strategic changes that include new roles and team moves for staff.

However, these changes come amidst layoffs, with 775 employees being let go to boost profits and accelerate the use of automation in distribution center roles in Tennessee and Mississippi. Despite facing business struggles and losing market share to rivals, Nike is striving to reclaim its position as the leading sportswear brand through various rounds of layoffs and restructuring efforts. While Nike declined to comment on the recent developments, the company is focused on reshaping its operations under new leadership in a rapidly evolving market.