Hyundai Motor Co. is aiming to ramp up its presence in the U.S. market, with CEO José Muñoz leading the charge. The automaker has seen rapid growth in the U.S., increasing its market share and sales significantly over the past decade. Muñoz’s top priority is the U.S. market, and the company is investing heavily in expanding its production capacity, with plans to increase its offerings to include more body-on-frame models like pickup trucks.

Hyundai’s success is attributed to its customer focus, quality value plays, and ability to offer more than expected at various price points. With a $26 billion investment plan through 2028 and ambitious sales targets for 2030, Hyundai is set on solidifying its position as a major player in the automotive industry. The brand’s mantra, “mueos-ideun ganeunghada” (anything is possible), reflects its determination to push boundaries and continue to surprise buyers with innovative features and capabilities across its Hyundai, Kia, and Genesis brands.