The European Union’s Digital Services Act (DSA) has empowered users in the region to reject personalized content feeds based on AI tracking on mainstream social networks like Facebook, Instagram, TikTok, and Snapchat. Platforms are now required to offer non-personalized and chronological feeds as an alternative.
The DSA has sparked a quiet revolution, allowing users to regain control over the algorithmic manipulation of their attention and creating a potential shift in platform dynamics. This article highlights the significance of this regulation and its impact on user autonomy, exploring the changes implemented by major platforms as a result.