Amazon and Shopify have announced a significant integration allowing Shopify merchants to offer “Buy with Prime” in their stores. This feature enables customers to use their Amazon wallet payment method for purchases on Shopify while enjoying fast, free delivery and the option for returns through Amazon’s fulfillment network. This partnership is surprising given that Shopify previously discouraged merchants from using “Buy with Prime,” but Shopify now aims to give its merchants more choice and expand their selling capabilities.
Amazon will release an app for U.S. Shopify merchants to easily integrate “Buy with Prime” into their Shopify Checkout, leveraging their existing settings and third-party app integrations. This move allows merchants to retain complete control of their brand and customer data while offering customers the convenience and benefits of Amazon Prime. The announcement has positively impacted Shopify’s stock, which rose 4% in aftermarket trading and increased by over 6% after the markets opened.