Amazon.com announced that it is cutting jobs at its Alexa voice assistant unit as it shifts its business priorities to focus more on generative artificial intelligence (AI). While the exact number of affected employees was not disclosed, the cuts reportedly impact several hundred workers. Amazon has been reducing its presence in various divisions recently, including music, gaming, and certain human resources roles.
The decision to discontinue some initiatives and allocate resources to generative AI aligns with the company’s efforts to maximize resources and meet customer demands. The move comes as Amazon strives to make Alexa more competitive in the era of generative AI. Despite the job cuts, the company remains optimistic about the future of Alexa and its potential for growth.