BMW Revives “Neue Klasse” Brand with Electric Vehicle Prototype

German automaker BMW is introducing a prototype for its upcoming electric vehicle (EV), part of the “Neue Klasse” brand. The move is aimed at catching up with Tesla and replicating the success of the original “Neue Klasse” model introduced in the 1960s. BMW’s EV prototype, unveiled at the Munich autoshow, showcases modern features and design elements while addressing the technology gap with Tesla. The company is making a multibillion-euro investment in battery-making and assembly operations for the “Neue Klasse” in Hungary. The vehicles are set to enter production in 2025 and will include advancements in battery technology and software systems. While BMW has not disclosed pricing details, it aims to offer a competitive product in a segment where Tesla has initiated a price war.