The European Commission imposed fines totaling over 157 million euros on luxury fashion houses Gucci, Chloé, and Loewe for engaging in anti-competitive practices that restricted independent retailers’ ability to set prices for their goods. This decision was made following a 2023 investigation which revealed that the companies’ fixing of resale prices breached the bloc’s competition rules and harmed consumers. Gucci’s owner, Kering, acknowledged the past commercial practices and cooperated with the investigation, resulting in a reduced fine of nearly 120 million euros. Chloé, owned by the Richemont group, also saw its fine reduced by 15% to nearly 20 million euros, while LVMH-owned Loewe had its fine halved to 18 million euros for cooperating with authorities. The commission stated that the practices adopted by these luxury brands limited the ability of independent retailers to set their own prices for high-end apparel, leather goods, footwear, and accessories, ultimately reducing competition in the market.