As fast-food restaurants continue to see a decline in morning meal traffic, convenience stores are emerging as a strong competitor in the battle for breakfast customers. With food-forward convenience stores like Wawa and Casey’s General Store expanding their reach and investing in their foodservice options, fast-food chains like McDonald’s are facing increasing pressure to innovate and attract consumers. The convenience store industry’s focus on fresh, made-to-order breakfast offerings, coupled with a wider variety of options, is winning over customers who are looking for quality food at a good value.