Google has announced new rules that will require election ads created with artificial intelligence (AI) to carry a clear disclosure. As concerns grow about the ease of creating and spreading deceptive information online with AI tools like OpenAI’s ChatGPT and Google’s Bard, the policy comes ahead of the 2024 presidential and congressional elections. Starting mid-November, election advertisers must disclose if their ads contain digitally altered or generated content that does not depict real events. This step aims to promote responsible political advertising and provide voters with the transparency needed to make informed decisions.