Danish toymaker Lego has reported a 1% increase in revenue during the first half of 2023, reaching 27.4 billion Danish krone ($4 billion), while its publicly traded competitors, including Mattel and Hasbro, have experienced double-digit declines. Despite macroeconomic pressures such as higher material and shipping costs, Lego’s diverse range of products and strong brand appeal have allowed it to maintain market share and offset expenses. The company remains optimistic about its future growth and expects to outpace the market by offering fresh and relevant sets and expanding into new markets, notably China.