Salesforce has launched Einstein Copilot, a generative AI tool that can be customized by clients across its suite of apps, including Slack and Tableau. The tool can summarize video calls, provide personalized answers, and generate marketing campaign emails. Using human language, a Generative Pre-trained Transformer (GPT) helps answer user questions and produce requested content. Salesforce’s Einstein Copilot taps into customer and enterprise data available on its Data Cloud to generate appropriate responses. Users can embed the assistant into websites or integrate it with messaging platforms like Slack and WhatsApp. This move follows Salesforce’s launch of the Einstein GPT genAI product in March. The company has also expanded its venture capital fund for generative AI startups to $500 million.