Starbucks will begin awarding baristas and shift supervisors quarterly bonuses of $300 if their stores meet specific sales, operational, and customer service targets, as part of the coffee chain’s turnaround efforts. The bonuses are set to start in July, with the first payout expected in the fall. However, locations represented by Starbucks Workers United will have to wait until a collective bargaining agreement is reached before seeing these bonuses.
The company’s CEO, Brian Niccol, has been leading the efforts to get “back to Starbucks” by focusing on improving the customer experience. Part of this strategy involves incentivizing baristas with bonuses and more opportunities for customer tips. With these changes, baristas could see up to an 8% increase in pay. Additionally, Starbucks U.S. employees will now be paid on a weekly basis, starting in August. These changes aim to improve employee satisfaction and further drive the company’s turnaround efforts, which have already shown positive results with the chain reporting traffic growth for the first time in two years.



