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Target Increases Store Staffing, Cuts 500 Jobs in Effort to Boost Customer Experience

Target announced on Monday that it will be ramping up store staffing while simultaneously eliminating about 500 jobs at distribution centers and regional offices. The decision comes as the retail giant works to address complaints from customers regarding messy shelves, out-of-stock items, and long checkout lines. The changes are part of an effort to enhance the overall customer experience, a key focus for new CEO Michael Fiddelke.

In addition to restructuring store districts and investing in additional hours for front-line store employees, Target will be making leadership changes within the organization. The company also confirmed its outlook for fourth-quarter sales and full-year earnings, aiming to return to growth after annual sales have remained flat for four years. With these organizational changes under Fiddelke’s leadership, Target seeks to regain its reputation for style and design, provide a more consistent customer experience, and streamline its operations to better meet the demands of today’s retail landscape.