TikTok has made significant updates to its Effect Creator Rewards program, aiming to offer more opportunities and higher payouts for creators on the platform. The $6 million fund, initially available only in select countries, will now be extended to an additional 14 nations. Eligibility requirements have been lowered, with creators needing to publish five effects and have three of them used in at least 1,000 videos to qualify. Additionally, the payout model has been revamped, featuring a variable payout rate and reduced payout increments. These changes come as TikTok continues its focus on supporting and incentivizing creators with its new Creativity Program Beta.