E.W. Scripps is embarking on a transformation journey aimed at boosting earnings and growth for its local TV stations. CEO Adam Symson revealed the company’s plan to generate between $125 million and $150 million in annual enterprise earnings by 2028 through a series of cost-saving measures and revenue growth strategies leveraging artificial intelligence technology.

With a focus on streamlining operations and enhancing newsroom efficiency, Scripps will implement changes to help journalists focus more on news gathering and reporting. While the company remains tight-lipped about potential impacts on staffing, it emphasizes the preservation of quality journalism and customer relationships amidst the evolving media landscape. As the broadcast industry grapples with challenges like declining viewership and the rise of streaming options, Scripps is positioning itself for long-term success with innovation and strategic initiatives.