Lamborghini CEO Stephan Winkelmann shared with CNBC that the uncertainty around tariffs has caused wealthy buyers to hold off on purchasing supercars. Despite an agreement on a 15% tariff rate, the rate has not yet taken effect for cars, leaving Lamborghini and other European automakers paying a higher rate of 27.5% on exports to the U.S. The company is considering pricing increases and potential changes to its upcoming electric car model.

However, Lamborghini remains insulated from immediate demand drop-off due to a large back order. The company is also benefiting from an increase in global wealth, particularly among younger and more diverse buyers. Additionally, the company is focusing on attracting more women buyers through events and the popularity of their Urus model.